our story
LELO offers the experience of sexual wellbeing without shame, the pleasure of discovery, and the confidence to lead a fulfilled intimate life.
Since LELO was founded in 2003, it has transformed the look, feel and function of how personal massagers are perceived, bringing state of the art technology and a new level of luxury to intimate lifestyle products. Today LELO is sold in over 160 countries, with around 300 employees and offices in international markets, from San Jose to Shanghai.
LELO’s unique portfolio of products now extends beyond personal massagers to FemTech and FemCare products, condoms, and other bedroom accessories.
11M
11m products sold to date
160
sold in over 160 countries
300
around 300 employees around the world
$19.2bn
$19.2bn global sexual devices market in 2021
200+
200+ patents
Key product developments in the Group’s history include:
- launching its first female pleasure product, LILY, in 2003;
- launching its first couples’ pleasure product in 2009;
- launching the LILY CUP in 2012, representing the Group’s expansion into Femcare and Femtech product ranges;
- launching ORA, the first pleasure product to win a Cannes Lions design award, and introducing the LILY CUP Compact, the first collapsible menstrual cup on the market, in 2014;
- launching its innovative HEX condom brand in 2016, representing the Group’s expansion into the safety products category;
- introducing SONA, the first massager combining sonic wave sensations with traditional vibration technology, in 2018;
- launching the ZIGGY CUP, the first menstrual disc designed to facilitate sex during menstruation, in 2018;
- launching the F1S, awarded as the most innovative male sex toy in 2019 by XBiz, the sexual wellness industry association;
- launching SILA, a sonic massager, in 2020; and
- launching ENIGMA, a massager that provides both internal and external sonic stimulation, in 2021.
PLEASURE PRODUCTS, FEMTECH AND SAFETY
Leadership
